HOLLISMEREHospitality Advisory
HOLLISMERE · Mereclaire

Your guests. Your door. No commission.

Mereclaire builds your direct-booking website, booking engine and guest messaging — for one fixed fee, live in five business days. Every booking through your own door is a booking you no longer pay an intermediary to receive.

Build My Door  How It Works

Fixed fee. No hourly billing. No commission on your bookings, ever.

15–25%
What the large platforms take from every booking
5 days
From deposit to a live door
2 regions
Every door runs live in both, active-active
30 sec
Health checks, around the clock
The House

One house, three doors

HOLLISMERE — The Advisory

Judgement. HOLLISMERE advises hotels and the food and beverage makers who serve them: how to enter the hospitality channel, where the margin sits, what to do next. HOLLISMERE advises only — the client decides, implements, and remains accountable.

HOLLISMERE Privé — The Table

HOLLISMERE's private food and beverage circle: the makers, the hotels and the conversations around the table, by invitation.

MERECLAIRE — The Door

Mereclaire builds the one thing advice cannot hand a hotel: its own booking door. A direct-booking website, booking engine and guest messaging, built for a fixed fee and live in five business days, so guests book with the hotel itself — and the hotel stops paying commission on its own guests.

HOLLISMERE advises. HOLLISMERE Privé gathers. Mereclaire builds the door.

The Problem

Why five-star hotels pay for their own guests

01

The commission you already pay

The large booking platforms charge hotels a percentage of every reservation — month after month, for guests who would happily have booked with you directly.

02

The website that cannot take a booking

Many independent hotels have a website that describes the property beautifully — and then sends the guest elsewhere to book. The door is missing.

03

The silence after they book

Guests book, hear nothing, and arrive unsure. No confirmation in your voice, no welcome, no answer to the questions every guest asks.

What Mereclaire Builds

Five layers. One price. Handled end to end.

Everything included, for the one fixed fee — a direct-booking website, a booking engine, payments, guest messaging, and the load and go-live, each layer read back and tested before the next begins.

1 · Website

A direct-booking website — your property, presented properly, in your name, built to convert a visitor into a guest.

2 · Booking engine

Live availability and rates, with the booking taken on your own site — in real-time sync with your other channels, so no booking can be lost or doubled.

3 · Payments

Secure payment taken on your own site. You are the merchant of record: guest payments come to you, never through us. Card details pass directly from the guest's browser to your processor — Mereclaire never sees, stores or transmits a card number.

4 · Guest messaging

Automated guest messaging — confirmation in your voice, a welcome before arrival, and instant answers to the questions guests always ask, set up and written for your property.

5 · Load + go-live

Your rooms, your rates, your policies, entered and checked before go-live — then a complete test booking runs through every layer: book, pay, confirmation, messages, refund. Any layer that fails, the door does not open until it is fixed and re-tested. Every opened door is then watched for 14 days, with fixes under the build fee.

One intake, nothing else

What do you need from me? One intake: property details, photographs, rooms, rates and policies. Everything else is built for you — all five layers, handled by Mereclaire end to end.

How It Works

Five business days, door to door

Day 1

Book

You confirm with a deposit by wire or Zelle. We take your property details, photographs and rates in one short intake.

Days 2–3

Build

Your website, booking engine and guest messaging are built — beside your existing channels, which are never switched off, moved or edited.

Day 4

Review

You see the finished door and we make your corrections.

Day 5

Open

Go-live, tested end to end. The balance is payable on go-live.

After

Care — optional

Mereclaire Care: hosting care, rate and content updates, and messaging upkeep — cancel any time.

The Engagement

Agreed privately. In full. Before any work begins.

Mereclaire is a fixed fee, agreed privately and in full before any work begins. No commission. Ever. Mereclaire is a fee, not a cut.

Mereclaire Signature Build

The complete door — website, booking engine, payments, guest messaging, load and go-live — for one fixed fee: a deposit to book, the balance on go-live. A one-time build fee, not a subscription.

Mereclaire Partnership — the alternative

For hotels that prefer it: a smaller build fee, Mereclaire Care, and the Mereclaire License — a flat licence per completed direct booking. Not a commission: we take no part of your room rate.

Mereclaire Care — optional

Hosting care, rate and content updates, and messaging upkeep, for a monthly fee — cancel any time.

Mereclaire for Collections

Small hotel groups, priced per house and quoted privately, in conversation — never published.

Build My Door

The fee is discussed in a private conversation and stated once, in writing, before you commit to anything.

The Mereclaire Standard

Built so our failure can never become your loss

Mereclaire adds a door; it never replaces one. These commitments are written into every Mereclaire agreement, with their remedies — not offered as assurances.

The zero-outage standard

Every door runs live in two independent regions at once — active-active, never a backup waiting to be woken. If one region fails, the other is already carrying your guests: failover is automatic, in under a minute, before any human acts. Health checks run every 30 seconds on the site, the engine, payments and messaging, independently. Updates are applied to one side, pass a full test booking, and only then does traffic switch. There are no maintenance windows — ever. And the guarantee has teeth: if your door is ever unavailable beyond 15 minutes in a month, that month's Care is free, and you receive a written account of it.

No commission. Ever.

No commission. Ever. Mereclaire is a fee, not a cut — a build fee, and where a hotel chooses it, the Mereclaire License: a flat licence per direct booking. Mereclaire is a service with a fee, stated once. The fee is the whole of it.

Your money never touches us

You are the merchant of record on your own booking engine. Guest payments flow from the guest, through your processor, to you — directly. Mereclaire never holds guest funds.

Fail-proof, in parallel

Your new door is built and tested alongside your existing channels. Nothing you already have is switched off, moved or edited — so even in the worst theoretical case, you sell that day exactly as you sold the day before you met us. A failed build can never touch your current bookings; the worst case is a door that does not open yet.

Dual everything

Two payment processors, live, with failover at the individual transaction. Guest messaging on a wholly separate rail, so a website fault can never silence a confirmation. Rates, availability and bookings replicated in real time between both regions. Proven components only — established booking and payment platforms, configured; never hand-built code where a proven system exists.

Accessible, by requirement

Every door is built and audited to WCAG 2.1 AA — keyboard navigation, screen-reader labels, checked contrast — with an accessibility statement page. Hotel booking sites are a known legal target; yours is built to the standard from the first day.

The 15-minute Care guarantee

Under Mereclaire Care, an urgent issue is answered within 15 minutes, around the clock — a person, not a ticket queue. Ordinary faults are answered within one business day.

Your data, in your hands

You own your content, your brand and your guest data outright. Your booking data is exported to you, and on exit you receive your full data export and your site content — no hostage clauses, ever.

Who It Is For

Premium five-star, only

Mereclaire is built for premium five-star properties — where an owner or asset manager can say yes, and where the commission the platforms take makes a door of your own an obvious decision.

Independent five-star hotels

Taking bookings through intermediaries today, and wanting a door of their own.

Small luxury collections

Priced per house, quoted privately, in conversation.

Five-star properties under management companies

Whose owners we can reach directly.

Mereclaire is a build, not advice: if you want judgement on your channel strategy, that is HOLLISMERE the advisory — and the two sit side by side in this house for exactly that reason.

Questions, Answered

Before you ask

Do guest payments come through Mereclaire?

No. You are the merchant of record on your own booking engine. Guest money goes to you, directly.

Do I still appear on the big platforms?

Yes, if you wish. Mereclaire adds your own door; it takes nothing away. Most hotels keep the platforms for discovery and move their repeat and direct guests through their own door.

What do you need from me?

One intake: property details, photographs, rooms, rates and policies. Everything else is built for you.

How long until I can take a direct booking?

Five business days from your deposit.

What taxes apply?

Hotel occupancy tax remains your obligation, as it is on every channel; your booking engine is set up to apply it correctly to each booking.

What if I want changes after go-live?

Corrections at review are included. Afterwards, Mereclaire Care covers updates — or ask us for a one-off change, quoted before we start.

Is the build fee a subscription?

No — the build fee is a one-time fee, agreed privately and in full before any work begins. The only recurring charge in Mereclaire is the optional Care plan.

What is the Mereclaire License?

The Mereclaire License is a flat licence for the door, charged only on bookings the door itself produces, chosen by hotels that prefer the Partnership model; Signature hotels never pay it. It is not a commission: we take no part of your room rate.

Around the World

Hotels, wherever they stand

Mereclaire builds for premium hotels worldwide — a door is built property by property, wherever the property stands: in Europe, Africa, the Middle East, Asia-Pacific, Latin America, the Caribbean, North America and beyond. Contact us: tell us where your hotel is, and we will tell you plainly whether yours can be next.

Write to Mereclaire

Mereclaire

Open your own door.

Five business days from now, your guests could be booking with you.

Build My Door  The Engagement

anne@mereclaire.com · via the Contact page